Calculate your email marketing Return On Investment

Email marketing is famous for it's high ROI. Calculate yours now with our easy calculator.

Type of calculation


Calculation type
Your currency


Select desired currency
Send volume
Emails

The number of emails sent per year
Open Rate
The percentage of people that open your emails relative to the number of emails sent

%
Click Rate
The percentage of people that click through on your emails relative to the number of emails opened

%
Conversion Rate
The percentage of people convert after clicking through on your email

%
Net conversion value


The average Net value of a conversion
Total Costs


Total costs per year
Total costs are usualy:
CRM and license fee, External costs (agency) Internal hours x hourly rate

Total Response per year

Total opens
1
Total clicks
100.000
Expected Conversion
100.000
Total Profit
$ 149
Total Revenue
$ 199
Conversions to break even
1 (10%)
Your ROI: %

Benchmark

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